AFP to hold 1st Social Media Summit

1987 Philippine Constitution
Art. VXI Section 4.
“The Armed Forces of the Philippines shall be composed of a citizen armed force which shall undergo military training and serve as may be provided by law. It shall keep a regular force necessary for the security of the State.”

Executive Order No. 292
BOOK IV/Title VIII/Subtitle II/Chapter 6
Functions.—The Armed Forces of the Philippines (AFP) shall:
(1) Uphold the sovereignty, support the Constitution, and defend the territory of the Republic of the Philippines against all enemies, foreign and domestic;
(2) Promote and advance the national aims, goals, interests and policies;
(3) Plan, organize, maintain, develop and deploy its regular and citizen reserve forces for national security; and
(4) Perform such other functions as may be provided by law or assigned by higher authorities.

In consonance with its Constitutional mandate to maintain the security of the State and in keeping with the times, it looks like the Armed Forces of the Philippines (AFP) is joining the social media bandwagon! 🙂

Following the local social media day themed #boomPH (the Best of Online Media in the Philippines) event last June 28 and the celebration of the World Social Media Day last June 30, the AFP will be staging its 1st Social Media Summit on July 11, 2014 from 8:00 in the morning to 6:00 in the evening at the AFP Theater in Camp Aguinaldo, Quezon City.


Spearheaded by the Media and Civil Affairs Group and Civil-Military Operations School of the Civil Relations Service (CRS) of the AFP and organized by ArdentComm public relations agency, the one-day conference will discuss key social media trends and issues as a tool to enhance online engagement within the Armed Forces and its key partner organizations.

The AFP Social Media Summit is also aimed at boosting and synergizing AFP’s online initiatives and strengthening nationalism and public service awareness through social media networks.

CRS Commander Brigadier General Romeo G, Gan, AFP said: “According to reports, Internet users in the Philippines will reach 41 million by the end of 2014. Google recently reported that the Philippines is second top Internet user in South East Asia (39.43%), 6th in Asia, and 16th in the world. The UN Telecommunications Union reported in the 4th Quarter of 2013 that more Filipinos are turning to the Internet to nourish relationships and build networks, read news and information, view video, buy products, and transact business. Currently, there are about 71 million Filipinos who are using Internet-enabled devices. This data provides us insights on understanding the Filipino mindset.”

In this light, Bgen. Gan said that, AFP has deemed it fit to organize the summit “to improve information and communication management in the organization, enhance the skills of social media managers, build a bigger network with AFP’s civilian counterparts, and establish a structure or mechanism that will synergize and harness social media efforts to achieve organizational and national goals.”

The 1st AFP Social Media Summit will provide participants the opportunity to get insights on:
– Maximizing engagement and conversions with followers;
– Fine-tuning social media campaigns;
– Understanding social media channels beyond Twitter and Facebook;
– Managing online communities;
– Understanding that social media networks are critical in today’s public service;
– Using tools to leverage and maximize social media management efforts; and
– Measuring the effectiveness of social media initiatives.

The conference is expected to be attended by Information Officers from various units of the AFP, Department of National Defense, Philippine National Police, Academic Institutions and other Government Organizations and Agencies. Non-government and Civil-Society organizations will also be invited.

AFP Chief of Staff Gen. Emmanuel T. Bautista is scheduled to deliver the keynote address of the conference.

For more information about the 1st AFP Social Media Summit, you may visit their microsite here.

Would you like to be a sponsor? For a limited time, the Summit is offering a special opportunity for companies to support this major AFP event. Please contact the AFP Social Media Summit Marketing Team for inquiries at Email:, Mobile Number: 0949-3415192, 0917-6248038, Landline: (02) 5020123.

I *gun salute* the organizers of the event for this initiative.
This is indeed a very welcome development for the Filipino people.
Thank you so much! *more salute*


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